It looks awful. I agree with whoever said, it looks as if they're too big for the fretboard - as if they fretjob not quite done. The tone might be good - but how many players will actually notice a difference in sound and playability? Often enough you have people claiming they feel and hear differences, when it is far more likely to be mindtricks (if someone knows a bottle of wine is expensive, that person is likely to acknowledge its qualities and praise it more than might be realistic, than if someone doesn't know or is told otherwise).
I like that there are options available, when you're in the market for a custom - and experiences with materials is great...I'm just not buying this oneNot tonewise (too little impact on sound imo) nor visually.
Remember that you can't 100% accurately hear the tone through any medium if you're not the player. That's why the saying that "you won't know until you try" is often used. Some of the differences in tone might be response-based, and will only be noticeable once you've played it yourself. I hold tone-based judgement on these until I try them (which will likely not happen any time in the near future). However, looks-wise, they don't look bad to me when left natural... I didn't like the colored ones at all though.
Sure, it's expensive as hell, perhaps over the top, but some might genuinely like it. Only time will tell, though, how successful these are. I think it's too new of a development to be jumping to conclusions and calling it worthless.