Oh this Helix (I have the rack + control for my studio)
Sure Fractal, and Kemper are in the same league as far as sound quality go. We are at the point of diminishing returns on that anyway. However, the features, ease of use, the routing, and ReAmping capabilities make this a one of a kind unit in a single box.
I love my Helix. FW 2.0 made it even better.
The routing alone make it entirely worth it for me. I have my 3 strymon pedals each in their own loop. Makes it really nice when triggering them, or just placing them in a patch.