Looks like Fender is taking a page out of Carvin's Book

[Ocara-Jacob]

Oh man. I'll be following this thread for sure. If I can get a semi-custom Jaguar, I'll be the happiest man alive.

 

[ImNotAhab]

Seems like a great idea! If it goes well for Fender maybe Jackson could be down the line...?

 

[Chuck]

I'd so order a semi-custom Fender.

 

[JD27]

This sounds pretty cool.

 

[Mordacain]

I'd so order a semi-custom Fender.

Ditto. Honestly, the only thing lacking for me on standard instruments is the contoured heel and some compound radius options.

Actually, if they just offered the existing Deluxe models with a whole range of color options I'd be happy though...

 

[Mordacain]

Hmmm, just read through the article and find this a nugget a little farther down:

The firm, at that time, took part in the deal to buy Fender from CBS. Last year, Servco chose to boost its stake because it felt more could be done with Fender, Fukunaga said.”There are opportunities as a lifestyle brand that we haven’t fully realized,” he said.

Servco conducted a “soft bake off” for a partner and picked TPG because of its experience in growing consumer brands like J.Crew. “[TPG] took a brand that was an online catalog company and turned it into a great global retailer,” Fukunaga said.

Untapped potential as a lifestyle brand? That doesn't make me feel happy...

 

[snowblind56]

Seems like a great idea! If it goes well for Fender maybe Jackson could be down the line...?

Ummmm, Jackson beat them to the punch last year with their Custom Select line...

 

[ImNotAhab]

Ummmm, Jackson beat them to the punch last year with their Custom Select line...

Aren't they still crazy expensive!? My assumption was the Fender pricing would be around Carvin levels!

#wishfulthinking

 

[HeHasTheJazzHands]

My assumption was the Fender pricing would be around Carvin levels!

We still don't even know what pricing Fender would use for their standard models.

Something tells me it'll be along the line of these prices.

 

[Andromalia]

So, will they be undercutting dealers?

What's the point of dealers in the internet age, though ?

 

[exo]

What's the point of dealers in the internet age, though ?

the ability to go into a shop, pick one up, and PLAY the sucker before you drop cash......

 

[MetalBuddah]

Holy shit. Now GASing for a hardtail HxS Strat in Daphine Blue with a white pickguard

 

[MaxOfMetal]

What's the point of dealers in the internet age, though ?

I'm not talking about the need for dealers themselves, but the treatment of the giant, preexisting network of Fender dealers, many of which are small privately owned operations.

 

[tommychains]

Seafoam green with kahler bridge, here I come!

Gimmegimmegimmegimme

 

[Grand Moff Tim]

Something tells me Kahlers aren't going to be a semi-custom option, since there are no Fenders that currently have them.

 

[Alberto7]

Now, this is interesting.

 

[MikeDojcsak]

I wonder if this will open the board to a much wider palate of left handed instruments. Fender has generally been pretty good to lefties but there's been a lot unavailable as well. If that opens up, I'll be really excited.

 

[InfinityCollision]

Untapped potential as a lifestyle brand? That doesn't make me feel happy...

I'd expect to see that conducted alongside the actual guitars and probably isn't anything to warrant a musician's concern. Harley Davidson is a great example of what they're talking about.

 

[Ironbird]

A semi-custom Tele in flat army green with black Kahler and matching hardware would make me rock hard.

In my pants.

 

[HurrDurr]

But wait... Will we get Fender ERG's? I'd die for a Fender 30" scale 8 string.