While the Sunn name is cool, we're not getting our shopping list of blurbs on MusiciansFriend anymore, and I think the person shelling out $2-3k for an amplifier in 2023 is a lot more savvy when it comes to knowing what they're getting. If they're not making really well-made reproductions at that price, or basically whatever solidstate junk lunchbox thing for $300, I don't see them doing particularly well. And they can get right on out of here with their 100S and 200Sses.
There's the common misconception on forums that we represent the majority of the userbase, which is quite far from the truth. Marshall and Fender are still selling amplifiers even though every boutique builder and their mum have been copying their amps ad nauseum for 60 years.
They'll be fine.