Demiurge
Well-Known Member
Regarding the $200 Jackson, it's probably most about starry-eyed name recognition and not realizing that nearly every brand has a low-end import line.
Kind of like how Guitar Center used to have radio ads stating "Gibson Les Pauls- just $179. That's right- a real Les Paul!" to elicit the "Gibson is a big name!" reaction. Of course, you find that the guitar advertised was the Epi Les Paul Special II; Epiphone is by Gibson and it is a Les Paul model so technically it wasn't misleading.
Kind of like how Guitar Center used to have radio ads stating "Gibson Les Pauls- just $179. That's right- a real Les Paul!" to elicit the "Gibson is a big name!" reaction. Of course, you find that the guitar advertised was the Epi Les Paul Special II; Epiphone is by Gibson and it is a Les Paul model so technically it wasn't misleading.