CleansingCarnage
SS.org Regular
- Joined
- Mar 19, 2024
- Messages
- 93
- Reaction score
- 142
Well, maybe what I stated is an ideal case but for the channels I've been watching that's usually the justification given for a second channel. Which definitely makes sense for some channels because you can see they'll have success in a given direction and then that particular type or format of content will take over the channel because they feel they have to stick with it in order to maintain growth, but they still want to continue doing other stuff or branch off into new directions also.I'd be more forgiving if that were the case, typically.
Most of the channels I see running a second are just the same general content but less editing and less payoff.
As an example, I see that a lot with car YouTube channels that I watch. The main channel will be complete builds usually with significant progress and finished product. The secondary channel will usually be more dry content like installing glass or welding minor repairs.
It just feels like most of those channels go one of two ways. Either the second channel is junk content nobody really wants to watch anyway, or it diverges from the original channel and Waters the main content down.
There's a handful of creators I've seen that pull it off okay but most that I've seen, both channels end up suffering.
A lot of those channels the subject does the editing themselves or they may have one or two dedicated people who do their filming and editing. Most of the channels I watched that have quality content from one creator max out at maybe One update per week, and that usually is enough to get you an episode where they significant payoff as a viewer. Most of the time when they integrate a second channel, I start to notice the videos on the main channel coming out less often, are shorter, or are much lower quality.
And they are usually quick to say, oh, it's not easy doing all this work and filming and having time for yourself when you're putting out two or three videos a week. Okay so don't..?
And I get it, YouTube is a living for people now. But it's a living if you're putting out quality content. If all you're doing is trying to beat the algorithm by volume, you're not making your product with your viewers in mind.
I hear what you're saying though and I've seen that happen as well where some creators will just use a second channel as an excuse to get lazier and dump lower quality content without damaging the metrics of their main channel.
I think a lot of people have seen the general quality and usefulness of YouTube content going down even as production quality goes up, and I think you really do have to blame the policies and content moderation of YouTube for that. It used to be that you could do whatever you wanted and as long as the content had an audience because it was useful, relatable or just entertaining in some way then people could grow their channels and make some decent money organically. Ever since the adpocalypse though things have gradually been changing for the worse in terms of how the algorithm works and the incentive structures that are created for channels. Now practically all content is heavily commercial in nature or is artificially driven out of an attempt to satisfy the whims of the algorithms and it's a lot harder to just have a solid, independent channel with engaging content and make any kind of money off it without delving into the world of sponsorships and paid content. In the guitar and music space this is pretty apparent to me as I consider the vast majority of guitar related content to be practically useless since almost none of it is people sharing useful information for the sake of it or giving independent opinions on gear they actually purchased and use on a daily basis, and now it's mostly just paid demos that amount to the manufacturer specs accompanied by a few sound samples that no one will be able to recreate anyway.
It's got to be pretty tough these days to balance being a content creator who wants to make videos about stuff they actually care about with making the whole endeavor worthwhile in terms of time and money, and I think unless you're doing it as a business first and foremost then you've pretty much got to expect to do it just for the sake of it, in spite of the fact that you're not going to see the same amount of validation or financial compensation for it. I can definitely understand why few people would be willing to put the time and effort into doing that without seeing much of a payoff themselves, and that makes me appreciate the channels that stand out in that way even more.
That being said, I'll go ahead and shout out a couple of channels that do just that:
This guy has a lot of guitar reviews for gear he purchases and uses completely independently and without any kind of sponsorship or relationship to the companies, with a pretty high amount of production quality and effort (as opposed to being just another channel that demos today's new release because the company sent it to them for free as part of an organized marketing campaign, even though they're just going to sell it or hang it up on their YouTube guitar wall and never touch it again past an unboxing and a sound test):
High Z Productions
Guitarist, amateur music producer, and VGM enthusiast! I post original songs, guitar gear reviews, and covers. I love talking about all things guitar. There are many guitars and guitar brands I like and while I do have a favorite, you can find a little of everything on this channel!
![www.youtube.com](https://www.youtube.com/s/desktop/a258f8cf/img/favicon_32x32.png)
And this guy literally just pumps out videos of cool riffs and ideas he comes across in his guitar playing journey because he just cares that much about playing guitar and wants to share it with other people: