That whole thing seemed so weird to me. First off, why would people be interested in that cheap junk when there's so much other cheap junk out there? And then why would it be called VHT? It's not like anybody who used to play a 2150 would come across that cheap stuff and be like "oh great, a new VHT amp I need to check out". So strange.
I think Steve thought it would pay off in the long run but either didn't look into what the plan way or it changed at some point.