Three pages in, and nobody's jumped on this one. I was under the impression that the model didn't work very well. There are a lot of actors in play with values that are at odds. Obviously everyone wants to make money, and that has to come from somewhere. I find ads as annoying as the next person, but at the same time, that's how everyone is paying the bills. That's the cost of "free" content. I'd be all for the idea that content creators could opt out of ads, or at least the more aggressive placement of ads, assuming they can support themselves with sponsorships or their own shops or whatever - but then Google has no incentive to provide them a platform.
It is not the what, but the how.
Having to watch two unskippable 20 second ads to listen to a 3min song busts my balls. That's almost 1/3rd of the song already. Having to watch another 20sec unskippable ad after every song of an album is just infuriating as an user experience. Spotify also has ads, but you do not see that much complaining and there's plenty of people paying for it, unlike Youtube.
Google's strategy is to wreck your nerves until you give up and get the subscription, which in my case it won't fucking happen. Same deal with the "Google Home" piece of shit they sell. "Hey Google! Play some Metallica" -You need a Youtube Music subscription to play music, but here's some music you might enjoy (plays Nirvana). Fuck that. OTOH Amazon Music/Echo at least plays the music from the artist you ask (from a limited selection of music), with NO ADS. And that great free service actually made me purchase a subscription!