Ataraxia2320
Well-Known Member
BC Rich is not a bigger brand.
In terms of legacy, it clearly is.
B.C. rich guitar shapes are one of the most easily identifiable in the entire guitar world and that isn't changed by their mismanagement the last decade. Besides, they aren't primarily targeting younger players with the USA custom shop prices, they are targeting people who were around to see the BC rich glory days.
Not to mention the fact that some of the original luthiers are back like Neil Moser which definitely ups the price.