I'm not going to lie, I bought it just because I wanted the skull bottle
titos is good. pinnacle is solid for the price too. It really doesn't matter to me since I pretty much always mix my vodka (only masochists drink it straight regularly). I've tried basically all the 30$ and under vodka I can get my hands on over the years, and so long as it's not white wolf or karkov, I'm a happy man.
I got a bottle of their "Aurora Edition" as a wedding present and kept the bottle. That thing is cool as fuck.
Pinnacle isn't too bad. Most of the time I just pick up a big bottle of Kirkland Premium (Grey Goose) at Costco.